Regardless of what search engine you use, you know when you
punch in those keywords, you’re going to get a million options, and not all of
them recent—even on the first page of results.
That’s a lot of clutter to sort through, especially when there is no
guarantee you’re going to find something happening “now” or that is timely and
relevant. As a result of these frustrations, users are finding ways to further
filter their searches for better results.
One way they are doing this is with Twitter.
With approximately 340 million tweets per day
and over half a billion active users, Twitter is a gold mine for things happening
now.
For example, if you want to find a trending topic, such as
something news related, most users know someone or many someone’s will be
using Twitter to send out Tweets, often in real time. If something is going on in the world,
there is someone, somewhere tweeting about it and linking you to the most
up-to-date information.
Twitter is also full of new or recent content, making it a
fantastic database for those seeking current information on a huge variety of
topics.
For fast-paced industries, such
as technology, having access to the latest and greatest can be the difference
between edging ahead or falling behind.
Because a tweet can reach millions of users in a single blow
and travels faster than cars, people and other forms of transportation—it’s also a
great communication tool when you need to spread the word fast. For that
reason, it was used to communicate and coordinate the protests in Eqypt—it
truly is a powerful thing.
For these reasons and many others, more and more people are
starting their searches with Twitter instead of their stand-by search engines.
This is something to keep in mind when you are contemplating your own content
and planning your various marketing campaigns and social strategies.
If you want to learn more about Twitter, its users and their
behaviors, I found this cool infographic. Enjoy!
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